Search Engine Marketing

Search Engine Marketing

With Search engine optimization (SEO) you can grow the visibility of your website as you improve how well your website ranks in search engine’s results like Bing and the great Google. Here are at NewTek IT Services we will optimize your website only using best practices and the most effective and latest marketing tools. We offer custom services that we tailor to meet the needs of each and every one of our clients. Taking existing data from organic and paid campaigns and creating an executable plan going forward. From analyzing competition, click rates and click costs to phasing in different tiers of campaign release, NewTek IT Services works with client to establish the right mix of SEO and Paid services. Our focus is on launching marketing campaigns that drive conversions through organic and paid mediums, tracking and optimizing client acquisition costs, reporting on current trends and projecting effectiveness and budgets.

Search Engine Optimization

The generation, publication and leveraging of unique content distribution in order to increase organic keyword search rankings. Through research and competitor analysis, NEWTEK IT SERVICES aims to help you arrive at a scalable SEO plan.

NewTek IT Services works to boost keyword/page ranking in natural search results on Google and Bing. Execution occurs through the client’s site by way of the generation of content, backlinks and other organic search strategies. We won’t stop at increasing the volume of your traffic though, but we also will work towards increasing the quality of your traffic to ensure that the traffic converts into more business for you. We can even get supplemental activities from PPC to Content Marketing campaigns and everything in between to get you not only optimized but also to get your company known.

How we do SEO Differently

Our creative professionals approach each client uniquely to deliver the specific results you want. From social media marketing and search engine optimization services to website development and content creation, we build a strong digital foundation upon SEO infrastructure and campaigns for your business to grow upon.

Assessment

Using cutting-edge tools and technology, we thoroughly assess your business, onsite SEO health, keywords, competition and linkable assets to plan an effective strategy for your campaigns.

Research Your Audience

We conduct in-depth industry research and develop the target audience that will convert time and again. With a deep understanding of what they search for and how they search for it, we maximize investment in digital to reach the right users at the right time

Perform Website Audit

Based on a complete evaluation of your website’s current onpage SEO status, including content and images, we recommend modifications to improve the user experience. Once changes are implemented, we establish tracking progress in a clear and organized manner so you can see your goals being met in real time.

Customize a Unique Strategy

No two websites or businesses are alike. Our SEO strategy for your business is uniquely yours. We customize based on your business goals and work within your budget to meet your expectations for success.

Give You a Local Presence

Just because you’re an international company, doesn’t mean you should lose focus on the local market. Search engines are the main driver of in-store visits and having accurate information is crucial to customers finding your business. Our SEO evaluation includes analysis of your current local digital presence and helps clean up any places where information is inconsistent to give your users a clean, authoritative experience.

Encourage Natural Link Building

Proper link building is an extremely important element to search engine ranking, though it must be done naturally to avoid penalization. Our approach to link building ensures that credible and authoritative resources want to link to you.

Pay-Per-Click

Paid search campaigns structured to focus on keywords and/or display categories that bring in leads that convert. Includes ongoing analysis, data filtering and re-purposing of both adds and audiences in order to maximize return on investment (ROI).

NewTek IT Service handles the planning, scheduling, running, optimization and reporting of Google Adwords or Bing Adwords campaigns. These include setting up budgets dictated by the client, goals between NewTek IT Services and the client, lead tracking metrics and continual weekly, monthly or quarterly reporting.

When you choose NewTek IT Services as your Digital Marketing Agency to take care of your PPC management we take care of all your needs and constantly update you on what we are doing and how this is benefiting your company. We ensure you get the most out of your investment and that you never regret choosing our campaign management services. We offer you a management service with professionals that are experienced in PPC management. We have all you need to be successful, set up a consultation with us today and let us get your PPC campaign off the ground. We will ensure your target market knows you exist and knows that you have what they need and we can assure you it will only get better over time.

Content Marketing

Engaging your audience is not an easy task, but with a content strategy and engaging storytelling you can encourage your followers to return to your site time and time again. A content marketing strategy helps you generate inbound traffic to your site while building your brand. When people like your content, they will share it, which will help you bring additional traffic to your site.

From writing web pages and email to blog and social media posts, our content marketing services can help expand your online reach, building your digital presence, and increase customers and followers.

We create the best web content strategy for your business which includes Analyzing past content success, Researching keywords and trending topics, Scheduling posts and updates, Writing content, Editing content

Online Advertising

The strategic placement of paid advertising through corporate partners or specific target sites. Targeted at non-Adword based paid campaigns in order to focus on a more niche base of potential clients.

NweTek IT Services utilizes non-Adwords related marketing campaigns (commonly known as ad placements) on specific sites or through specific brands, as well as capabilities that include a variety of different ad delivery softwares.