A Beginner’s Guide to Personal Branding

A Beginner’s Guide to Personal Branding

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Most of us are somewhat familiar with this term and extremely familiar with the people who have perfected this particular thing. Even if you’re not familiar with this at all, then think about what influence does the names like Elon Musk, Donald Trump, Bill Gates, Warren Buffet, Dwayne Johnson, Mark Zuckerberg, and Richard Branson have on you. With the advent of ample digital marketing resources, personal branding has become more manipulation of the digital footprint than ancient physical ways of public discourse. The interesting thing is that a study found out that even an average two-year-old baby has a considerable social footprint. Just for more context, ‘social footprint’ is a term used for one’s personal information available on the internet or any other digital networking means. Ignoring the shady side of its application, a properly constructed social footprint has become almost a necessity in student and professional life.

Why is it important to do personal branding?

If you’re a college graduate hunting for a jog, a working professional, a student, or a jostling freelancer waiting for the right opportunity to grab then personal branding is something you can’t ignore. According to SHRM, 84 percent of hiring managers use social media to hire — 96 percent use LinkedIn, and 53 percent use Twitter. But the most revealing statistic is that 66 percent of hiring manager use Facebook to hire. When asked, these managers explain that they use this data to know more information about the candidate which is generally not found on their resume. The benefits are not limited to job offerings. Networking, growing business, and finding opportunities become quite easier with personal branding One of the best real-life examples which exemplifies almost all the major benefits of personal branding is the journey of Beautiful Destinations. Beautiful Destinations, started by Jacob Riglin was just an Instagram photography page. Over the years, due to his personal branding skills, Jacob was able to grab different monetary and networking opportunities. Jacob’s skills helped him in expanding his business. He created a unique photography company just by the use of personal branding and digital marketing.

How to get better in personal branding?

One of the best ways to approach personal branding is to think about it as the reflection of your goals and ideology towards life. It should be a narrative of one’s professional and personal life, and the same goes with a group or a company. The first step to achieve this is Google yourself or your company, make sure it does not feature any embarrassing or shameful thing about you. For most of the people, the page would feature links to their social media accounts. Start maintaining these social media pages, post relevant and cohesive stuff related to your career goal, maintain your Wikipedia page, build your personal website ( a basic one is fine), make sure you are on the most used social platform in your field of expertise ( example- GitHub for computer programmers), and obviously a LinkedIn profile. These all are fundamental parts of personal branding and to make it work efficiently they have to be extraordinary. If you are not an expert in these things, you should start learning, or you could outsource it to a professional firm.

An example:

Let’s look at the social footprint of a person who has maintained an ideal personal branding regime. We are going to look at the footprint of one of the best tech content producer on YouTube Marques Brownlee. Let’s analyze his google search results. It has a well maintained Wikipedia page, active twitter page which tweets relevant things to his career, his own website propagating his agenda, a clean LinkedIn profile listing his profession as independent web video producer, active Instagram and Facebook profiles which give a glance at his professional life, a profile on Forbes (one of the essential platforms to be at as a freelancing business professional), and a link to his YouTube channel (no brainer). Evert element in his personal branding scheme is objectively directed towards the thing he is passionate about, which is the key element (the narrative) of personal branding.

About Newtek:

Newtek offers a myriad range of I.T. services which could help your business to prosper today and tomorrow. As far as personal branding is concerned Newtek helps in maintaining social media accounts using effective and proven techniques, publishes and maintains business website and App, and offers search engine optimization resources. At Newtek we conduct in-depth and brief research on one’s business to fabricate the best online image for the business keeping in my mind the trends and techniques of the modern world, business holder’s personal ideas and desires, and business’s status and outlook. Newtek uses data analytics of the available data and current marketing trends to create a business’s online presence which not only reflects business holders’ personal insights but also make use of personal branding strategies to help in expanding one’s business. From multimedia posts on social media to search engine optimization for websites (helps the visibility of the website in search engine results), Newtek eases your experience with modern I.T. resources. Apart from personal branding resources Newtek also offers Network engineering services, cloud computing services, hardware support, security services, and tech support (setup and maintenance).

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